When we first set eyes on the gorgeous bedding range from Camomile London, we fell in love. A sea of soft muted colours, glorious patterns and fabrics and stylish attention to detail was laid out before us and we couldn't get enough. Designed in London and lovingly hand-crafted by artisans in India using 100% cotton, each product is unique and of exceptional quality. We immediately knew this brand was one to watch.
We met Daniela, founder of Camomile London, at the Dot to Dot trade show in January and we immediately saw her passion and the inspiration behind the brand. From the simplicity of Scandinavian living, Japanese inspired block prints or British inspiration, this debut collection is made up of fresh, effortless pieces for style conscious parents looking for individual delicate interiors for their child's bedroom.
Camomile London was created by mother and daughter design duo Helen and Daniela Boleto and the collection comprises of a beautiful array of bedding and accessories including bumpers, sleeping bags, hand crochet blankets (one of which you can win via our competitions page), duvet sets and thick hand quilted blankets inspired by vintage Eiderdown quilts. There are delicate prints, bold two-tone sets and individually hand embroidered covers and pillows all which add a touch of uniqueness and intricate detailing to the collection. Small cushions and playful house cushions complete the Camomile collection.
‘Our aim is to allow parents the freedom to create individual and different looks by simply flipping over a duvet cover, quilt or cushion to reveal a contrast colour or by mixing print and plain pillow cases to add character to a room. Our collection capsules simple stylish pieces which not only provides a contemporary feel to the bedroom but works well when it spills into the rest of the home.’
'After the birth of my first Son, Leo, I found it nearly impossible to decorate his nursery. I wanted the room to reflect the style within the rest of our home but without looking too grown up.
We design pieces which feel right for us, pieces that we cannot find in the current market. Driven by our experience, travels and our love for Leo we created Camomile London offering effortless style often forgotten when thinking of children’s interiors.’
The simplistic designs allow for endless combinations with just a few key pieces. Here at Little Flea, we want the whole collection! Beautifully soft, welcoming and effortless with a traditional yet modern touch. I feel a bedroom makeover coming on!
Camomile London's debut collection launches today at 6pm on their brand new website.
By Anna Cascarina