Elfie was started by 2 sisters, Rafaela and Victoria, who were inspired by childhood memories of fairytale storybooks and the traditional clothes they once wore. The magic of old England was used as the basis of the designs using rich colours, tweeds and floral prints mixed with old gypsy bright colours and ethereal beauty.
Rafaela and Victoria want to encourage children to explore the outdoors, build dens and be creative so they set about designing clothes for robust children that frolic about. After saving granny from the wolves or dancing with your goblin prince, the clothes can be thrown into the wash ready for their next adventure.
Elfie is a homegrown British brand that is charming, unique and affordable. The collections are full of character and encourage children to make up their own different looks and find their own style. We love the gorgeous vintage inspired designs with a modern edge.
The lovely Elfie peeps sent us one of their gorgeous baby grows and a couple of bonnets to try out. Little baby Florence looked utterly adorable in the Aurelie green baby grow with linen star collar (now down to £14 in the sale!) and the Bunty bonnet £25.
I think she was tickled pink with her look too!
Head over to the Elfie website to be inspired by their whimsical pieces for boys, girls and babies and let them take you on a magical adventure!
By Anna Cascarina