Let me introduce you to the wonderful world of Pinch Toys. These beautiful natural and simply designed toys make the perfect first toys for babies and toddlers with the delicate colours and simple aesthetic. All the toys are made from wood and cotton and painted with non toxic paint to enable children to stay in touch with nature and at one with their surroundings.

We first fell in love with their amazing wooden block sets that come in a stunning little white drawstring bag to keep them safely tucked away until playtime. No horrid plastic packaging here! Triangle blocks €32.

Our adorable little baby tester, Gene, loved having a little play with the blocks and the size of each individual piece fit perfectly in his gorgeous little hands.

We then gave Gene Wanda to play with. Wanda is a beautiful soft cotton white and black polka dot fish with a friendly face and soft tail fin. She can be used as a soft toy, pillow or as a cute room decor. There is also a stripe version called Oscar available. Wanda fish €28.

Pinch Toys have just introduced some brand new wooden toys all with the signature simple design that we love. There's planes, cats, elephants and cars all in soft wood with simple white details.

Have a look at these cute little toys below.

Wooden wheeled toys from €10 each. Elephant puzzle €20.

By Anna Cascarina