Photography: Hannah Coates
Styling: Ashlyn Gibson
Hair and make up: Mira Parmar
'Olive Loves Alfie' is a children's store in London with a handpicked selection of inspiring and imaginative children's clothing, home-wares, toys and games. Against the traditional gender-styled landscape of children's retail and design, 'Olive Loves Alfie' has an anarchic spirit that follows a creative and directional path. Without exception, all of the products at 'Olive Loves Alfie' must qualify by their quality and design to have hand-me-down potential, or to become modern heirlooms. Blazing the style trail in the world of children's retail, 'Olive Loves Alfie' has found a niche as "the most inspiring children's independent in the country". With an exciting selection of home-wares, women's wear and bespoke artist collaborations, it has become the destination family lifestyle store not only for discerning parents, but also for established and emerging designers seeking the 'Olive Loves Alfie' seal of approval.
If you can't make it to one of the two beautiful stores in London, take a look online at the wide range of clothing, accessories, interiors and toys.