Noodoll is a bold, fun, design-led brand which has been brightening up the world of toys and accessories since 2010. Noodoll is known for it’s friendly 'Ricemonster' characters, these quirky, cute little monsters can be found in the form of toys, gadget holders, stationery and more. Noodoll began in London and is the brainchild of designer and author YiYing Wang. Yiying has created a brand which has captured the imagination of both kids and adults alike. Noodoll products are always made with quality and functional design in mind and make the perfect gift for any child.