Gugguu got its name from the first words of a one-year old child, from his wide smile and his tentative steps. A small, smiling boy taking his first steps walked into his mothers arms and said “gugguu”. They knew immediately. It was their name. Gugguu is a Finnish producer of children’s clothing with distinctive cuts and colour. Their collections deliver usability, high quality, comfort and style, with a childlike quality. Gugguu combines simplicity, style, bravely fresh colors and small colorful details in its collection for 0-12 year old children. These clothes are ones your kiddies won't want to take off!