East London Baby Co. designs and creates beautiful teething/feeding jewellery in on-trend colour combinations. It was launched by an East London mama when she couldn't find teething jewellery that looked like her pre-baby jewellery and made her feel like 'her'. The necklaces are safe for babies to chew, fiddle with AND they help mamas accessorize and look great too. Designed specifically to draw the eye, the double-strand and different-sized/shaped beads give lots of interest for baby - and all colourways are tried, tested and baby-approved! Created to look like gorgeous double-stranded jewellery, they'll easily take you from playgroup to pub! They come in a beautiful range of colours to suit everybody - the perfect present for yourself or a friend.