Cult of Youth first launched during designer Kelly's first pregnancy. Inspired by how becoming a mama made her feel like a superhero, she wanted to wear the word 'MOTHER' like a big yellow $ on the front of her shirt! So she made the first chain with rose gold lettering and Cult of Youth was born. Especially for the community of mamas that don't want to be seen as 'mumsy, cupcake loving creatures, Cult of Youth is about feeling empowered and stronger when becoming a mother. Every piece is made in the UK, by hand, by Kelly so it's very personal and it's not a faceless brand. We love the personalised pieces and custom orders are available on request.