Alba of Denmark is a fashion house launched in 2010 by designer Majken Banke Ova under the name Albababy. Majken had a vision to create a brand with strong influences from the clothes she wore as a child. As their four daughters grew so did the designs and styles with each season seeing more modern pieces. The growth of their family and brand led to a rebrand to Alba of Denmark in 2017. This allows a clear brand identity for the four sub brands: AlbaBaby, AlbaKid, Alba Original and Atracktion. AlbaBaby and AlbaKid are the two main collections focusing on a more modern styling with the quality, durability and style we have grown to love about Alba. Alba Original stays true to the original concept of AlbaBaby with its retro styling and allows each season to come back to the foundations of the brand. Atracktion is their in between range aimed at 8-14 year olds. It has the high quality and modern styling you expect from Alba but is designed with tweens in mind. The fashion house that is Alba is Denmark is the ultimate in style, quality, wearability and durability. It will follow your child from newborn to tween, growing with them as their style develops and individuality flourishes.